Marketing and Selling

Beyond the Bookstore by Brian Jud describes a wealth of specific stategies for selling in the huge non-bookstore market, all presented in a clear, pragmatic easy-to-apply framework. It is rich in specific examples to illustrate his ideas. The book contains templates and worksheets you can use to work through your own application of the ideas. It also includes a Marketing Planning CD ROM with templates to improve profitability, make marketing decisions, maximize net revenue, and write a marketing plan.

Spend some time with Beyond the Bookstore. It's easy down-to-earth reading, not just theory. You'll be rewarded with a head full of ideas for your own marketing campaign.

(FYI, we don't make anything on sales of this book. I just want you to be able to sell more books so you can have us print more for you.)

Order directly from www.bookmarketingworks.com/beyondbookstore.htm Use the Promotion code SBP050 and you'll get a 50% discount off the list price of $49.95